08 Jun

A revolution in the magazine publishing sector of Kenya!

A revolution in the magazine publishing sector of Kenya!

A revolution in the magazine publishing sector of Kenya!

The current highly competitive business landscape has motivated a major publishing company to take up the challenge and follow the digital route.

The Dubai based Atlas Group, which owns the magazine titles, Healthy Woman, Healthy Child and MALE are pleased to announce the launch of the first magazine app in the region as their titles go totally digital from August 2017.

A revolutionary concept that is not existent in East Africa for this business model, an app called “Magazeti” will be the platform through which the three titles are published, and it will be completely free for all their readers.  Hence, loyal readers will now receive  the bestselling titles in Kenya along with a complete lineup of Podcasts, videos and real interviews with “influencers” within the Kenyan context. From health to politics to the arts…the reader will have a wide choice to enjoy the relevant content at their own leisure. This unique concept will be a first of its kind.

Atlas Media Communications, the media arm of the group, is based in Dubai and is today recognized as the digital print production house with the largest capacity in the Middle East. The production facility comprises of a host of digital web and sheet fed presses and the company has a capacity to print up to half a kilometer of variable data print in full color every minute. Operations director, Edgar Theodore commented, “the transformation was to bring an enhanced experience to our readers. We had also noticed that an increased number of readers have been consuming the content digitally and with all the distribution problems encountered in the region, with problems in accountability of sales and lack of discipline amongst the vendors, we were encouraged to take the content to the next level of engagement.”

The magazine Healthy Woman reaches out to a new generation of women - those who are combining successful careers with family life, who strive to look and feel great, physically, mentally and spiritually. Healthy Woman readers want to feel good and look fantastic, but it’s not about being a size zero. We know that a sensible exercise regime and well-balanced diet will make you happier, healthier and stronger. Looking and feeling good, both inside and out, have little to do with cosmetics and high heels (although we do help our readers embrace their glamorous side!), and while life can be stressful and there’s never enough time, balance is achievable. Healthy Woman will focus on what you can do, right now, to improve your lifestyle and overall wellbeing – from fitness, sex and relationships, health matters and weight loss, to beauty and style, food and nutrition and so much more...

Healthy Child seeks to reach a generation of women who are seeking practical parenting solutions that are tailored to the Kenyan family lifestyle. It will focus on all types of family life-the single working mum, the two parent home, the housewife, education, social challenges, health, nutrition and expert advice on all key areas relating to raising a child from birth all the way into young adulthood. The Healthy Child reader can expect to find a platform for sharing real life stories on motherhood, with advice from professionals within the country.

We aim to create and solidify a healthy relationship between parent and child. The reader will be inspired by the positive side of parenting that we strive to encourage. We will be the friend that stands beside them as they go through the milestones of parenthood and a fulfilling family life. Whether a full- time housewife or a career oriented woman she admires and invests in quality fashion and beauty products and likes to indulgence herself. She is looking for advice on healthy living, on both the personal and family front. She wants solid and practical advice from experts – no gimmicks, just tried and tested solutions for a healthier, more fulfilled parenting life.

MALE is aimed at the discerning Kenyan man. Successful, intelligent, sophisticated and professional- he is confident about his social standing. The MALE reader knows what he likes: he dresses for himself, can order with confidence in the best restaurants, has a healthy respect and admiration for women, takes holidays that enrich his life, and has both the means and the knowledge to invest. MALE aims to help its readers engage in a richer, fuller, more meaningful life. With expert writers, the best stylists and renowned photographers, MALE will provide advice and commentary on the issues that Kenyan men really want to know about - politics, gadgets, sports, investments, fashion, music and more. MALE will set the bar when it comes to living a cultured, stylish existence.

The long- term plan is to offer our platform to other local and international publishers as well, as we have already incurred a huge investment cost in developing the app across IOS, Android and web and can offer a fantastic experience for the reader at a very nominal cost. The app has been under construction since November last year, and with the fine tuning and commissioning expected to be complete by end July, it will be launched in Mid-August,2017.

Do write in to sm@atlasgroupme.com in the meanwhile.

114 thoughts on “A revolution in the magazine publishing sector of Kenya!

  1. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. many thanks

  2. You really make it appear really easy along with your presentation but I to find this topic to be really one thing that I think I might never understand. It sort of feels too complex and extremely vast for me. I’m having a look forward to your subsequent post, I’ll try to get the dangle of it!

    1. We are glad that you loved the article. Can you recommend some topics you would like to read about in the future?

    1. Thank you so much for that. We will be writing about lots of interesting topics soon. Do let us know what you think of them.

  3. I’m really impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one today.

    1. Thank you for commenting. It’s actually a combination of both — a paid theme that’s been modified. Keep the feedback coming and do let us know if you have any suggestions to improve the site.

  4. cеrtainly like your ᴡebѕite however you hɑve to test thе spelling
    on quite а few of your posts. Many of them are rife with spelling problemѕ
    and I to fіnd it verʏ troublesome to inform the reality on the other hand I’ⅼl certainly come again again.

    1. Thank you so much for letting us know. We will definitely go back and check the posts for spelling errors. Do let us know if you have any more ideas or suggestions to improve the site.

  5. You could certɑinly see your enthusiaѕm in the work you write.
    The arena hopes foг even more passionate writers such as you who aree
    not afraid tօ say how they belіeve. Alwayѕ go ɑfter youг heart.

    “A second wife is hateful to the children of the first a viper is not more hateful.” by Euripides.

    1. Thanks so much for your kind words. Feedback is always welcome. Do let us know if you have any suggestions to improve the site.

  6. You really make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!

    1. We are so sorry about that. If you have any suggestions on how we can simplify the concepts for you, do let us know. Feedback is always welcome.

  7. Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability and visual appearance. I must say that you’ve done a amazing job with this. Also, the blog loads very fast for me on Internet explorer. Outstanding Blog!

    1. Wow, thank you so much for your comment! We welcome all sorts of feedback from our readers. Do let us know if there are any topics you want us to write about in future posts, or if you have any suggestions to improve the site.

  8. First off I want to say excellent blog! I had a quick question which I’d like to ask if you do not mind. I was curious to know how you center yourself and clear your thoughts before writing. I’ve had a tough time clearing my mind in getting my thoughts out there. I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin. Any suggestions or tips? Many thanks!

    1. Hello there! So glad you loved the site. Well, you might want to make an outline first. Just jot down a few ideas you have in mind, what you want to say first, etc. Then fill it out with details without worrying about the syntax, spelling and grammar yet. Don’t censor your ideas at this stage. As you write the first few sentences, avoid trying to keep editing what you wrote and just keep on writing. The problem with most writers is that, we are quite hard on ourselves. Self doubt is one of the main reasons why we have a hard time writing. After you’ve fleshed out the article, then you can go back and remove superfluous parts and correct the spelling and grammar. Good luck and keep us posted!

    1. Hi there! Thank you for commenting. Well, you can try Googling it using appropriate keywords about your preferred topics.

  9. “Greetings! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.”

  10. Admiring the һard woгk you put іnto youг website and in depth іnformation you
    offer. Іt’s awesome tо come across a blog every once in а while tһat isn’t the same old rehashe informatіon. Greаt rеad!

  11. I just like the helpful information you supply on your articles. I’ll bookmark your blog and take a look at again right here regularly. I am fairly certain I’ll learn plenty of new stuff proper here! Best of luck for the following!

  12. Its like you read my thoughts! You appear to grasp so much about this, like you wrote the e book in it or something. I feel that you could do with a few to power the message home a bit, but instead of that, that is magnificent blog. A great read. I will definitely be back.

Leave a Reply

Your email address will not be published. Required fields are marked *