08 Jun

A revolution in the magazine publishing sector of Kenya!

A revolution in the magazine publishing sector of Kenya!

A revolution in the magazine publishing sector of Kenya!

The current highly competitive business landscape has motivated a major publishing company to take up the challenge and follow the digital route.

The Dubai based Atlas Group, which owns the magazine titles, Healthy Woman, Healthy Child and MALE are pleased to announce the launch of the first magazine app in the region as their titles go totally digital from August 2017.

A revolutionary concept that is not existent in East Africa for this business model, an app called “Magazeti” will be the platform through which the three titles are published, and it will be completely free for all their readers.  Hence, loyal readers will now receive  the bestselling titles in Kenya along with a complete lineup of Podcasts, videos and real interviews with “influencers” within the Kenyan context. From health to politics to the arts…the reader will have a wide choice to enjoy the relevant content at their own leisure. This unique concept will be a first of its kind.

Atlas Media Communications, the media arm of the group, is based in Dubai and is today recognized as the digital print production house with the largest capacity in the Middle East. The production facility comprises of a host of digital web and sheet fed presses and the company has a capacity to print up to half a kilometer of variable data print in full color every minute. Operations director, Edgar Theodore commented, “the transformation was to bring an enhanced experience to our readers. We had also noticed that an increased number of readers have been consuming the content digitally and with all the distribution problems encountered in the region, with problems in accountability of sales and lack of discipline amongst the vendors, we were encouraged to take the content to the next level of engagement.”

The magazine Healthy Woman reaches out to a new generation of women - those who are combining successful careers with family life, who strive to look and feel great, physically, mentally and spiritually. Healthy Woman readers want to feel good and look fantastic, but it’s not about being a size zero. We know that a sensible exercise regime and well-balanced diet will make you happier, healthier and stronger. Looking and feeling good, both inside and out, have little to do with cosmetics and high heels (although we do help our readers embrace their glamorous side!), and while life can be stressful and there’s never enough time, balance is achievable. Healthy Woman will focus on what you can do, right now, to improve your lifestyle and overall wellbeing – from fitness, sex and relationships, health matters and weight loss, to beauty and style, food and nutrition and so much more...

Healthy Child seeks to reach a generation of women who are seeking practical parenting solutions that are tailored to the Kenyan family lifestyle. It will focus on all types of family life-the single working mum, the two parent home, the housewife, education, social challenges, health, nutrition and expert advice on all key areas relating to raising a child from birth all the way into young adulthood. The Healthy Child reader can expect to find a platform for sharing real life stories on motherhood, with advice from professionals within the country.

We aim to create and solidify a healthy relationship between parent and child. The reader will be inspired by the positive side of parenting that we strive to encourage. We will be the friend that stands beside them as they go through the milestones of parenthood and a fulfilling family life. Whether a full- time housewife or a career oriented woman she admires and invests in quality fashion and beauty products and likes to indulgence herself. She is looking for advice on healthy living, on both the personal and family front. She wants solid and practical advice from experts – no gimmicks, just tried and tested solutions for a healthier, more fulfilled parenting life.

MALE is aimed at the discerning Kenyan man. Successful, intelligent, sophisticated and professional- he is confident about his social standing. The MALE reader knows what he likes: he dresses for himself, can order with confidence in the best restaurants, has a healthy respect and admiration for women, takes holidays that enrich his life, and has both the means and the knowledge to invest. MALE aims to help its readers engage in a richer, fuller, more meaningful life. With expert writers, the best stylists and renowned photographers, MALE will provide advice and commentary on the issues that Kenyan men really want to know about - politics, gadgets, sports, investments, fashion, music and more. MALE will set the bar when it comes to living a cultured, stylish existence.

The long- term plan is to offer our platform to other local and international publishers as well, as we have already incurred a huge investment cost in developing the app across IOS, Android and web and can offer a fantastic experience for the reader at a very nominal cost. The app has been under construction since November last year, and with the fine tuning and commissioning expected to be complete by end July, it will be launched in Mid-August,2017.

Do write in to sm@atlasgroupme.com in the meanwhile.

18 Apr

Employees urged to declutter

Employees urged to declutter

If you are having difficulty focusing on work and find yourself a bit more overwhelmed with daily tasks than you should be, perhaps you need to look no further than your desk.  A messy workspace tends to contribute to a disorganised mind.  This is why Atlas Group Director Amarjeet Radia is urging everyone to declutter their work areas.

Radia observed that some employees tend to keep a lot of things on top of and even below their desks including mineral water bottles and stacks of paper.  A cluttered office is not only unpleasant to look at, she said, but also negatively affects employees psychologically and contributes to more stress.

A desk with papers chucked everywhere also makes things harder to find, so it’s just so easy to waste precious time looking for certain items that should have been spent doing actual work.  If these reasons are not enough to convince you to tidy up and be less happy to wallow in a little bit of filth, you still have to worry about desk clutter influencing how people perceive your professionalism.

Making the company premises immaculate is one of the management’s aims this year.  In line with this move, the management is also implementing a document management system to make Atlas Group a paperless, clutter-free company. 

Here are a few tips to follow to achieve a minimalistic desk:

  1. Keep only what you need on your desk. Those movie tickets you saw months ago and little doodles you make during office meetings? They have to go.
  2. The current project and all the paperwork related to it should be on your desk. Past and future projects should be relocated to the desk drawer or filing cabinet. 
  3. The standard stackable letter tray can be used to temporarily store memos, printouts and other random things that people put on your desk. By the end of the day or the week, however, make sure to relocate these things to their designated areas.
  4. Create a folder to stack all your meeting notes and keep them in the drawer.
  5. Minimize paper clutter by scanning important documents and storing them electronically in your computer. If you must keep hard copies, don’t leave documents containing confidential information lying around your desk for security purposes.  Keep them in the drawer or filing cabinet.
  6. Store your personal things like keys, wallet, purse or bag in a designated area other than the top of your desk.
  7. Limit the decorative items on your desk. A photo or two of your family is acceptable, but you can do away with those little trinkets that serve no other purpose other than the fact that they look cute.
18 Apr

Company divisions present tasks, workflows

Company divisions present tasks, workflows

The Atlas Group management has taken steps to keep employees in the loop in terms of products and services that the company offers as well as expansion plans that are in the pipeline this year. 

Each division within Atlas Group presented its tasks and workflows through a series of 30-minute Powerpoint presentations.  The sessions allowed each division to give a rundown of how it is performing, share best practices and success stories, and workflow issues. 

The divisions’ presentations are meant to raise awareness among employees of how each division contributes to the bigger picture.  Operations Director Edgar Theodore said these half-hour meetings are part of the management’s synergised efforts to help employees understand the main goals that the company is striving for.  

One of the most immediate takeaways after the sessions is the sense of pride in knowing what Atlas Group is capable of.  Research shows that pride in the company is a key factor in higher employee engagement.

The meetings also served as a “pep talk” for the sales teams, with Commercial Director P.R. Dilip giving tips and encouragement to sales executives on how to keep existing clients and approach potential ones.  He said that while there is stiff competition in the print market, there are so many things that make Atlas Group unique and that the sales teams should highlight these when speaking to prospective clients.

The company owns various state-of-the-art machineries, including the 5 machines acquired specifically for digital printing requirements, the newest being the Xerox iGen 5 press. 

“With all these machineries at our disposal, Atlas Group is one of only a few printing presses in the UAE which can handle all the client’s printing requirements,” said Usman Shaikh, head of the Commercial Printing Division. 

According to Theodore, more sessions will be conducted over time to keep employees better informed about various aspects within the company.  After each session, employees were allowed to ask questions and give feedback about the division’s products and processes.

A meeting of the company’s Sales & Marketing team on January 2 kickstarted these sessions.   Discussed during this meeting were the challenges and feedback about the overall printing market scenario, the company’s ISO certifications, and the digital and media solutions offered by the company. 

Also covered during the sales meeting were the unique projects that Atlas Group has undertaken through the years, as well as non-print products and services that can be used as additional revenue streams.

Usman Shaikh, head of the Commercial Printing Division (left), and Atlas Inflight Resources (AIR) Division Manager Manish Talreja (right) explain how their respective divisions handle projects and deal with pressures.
18 Apr

Atlas Group acquires new IGEN 5 platform

Atlas Group acquires new IGEN 5 platform

Atlas Group is as bullish as ever to fortify its digital printing dominance and continue revolutionising the way printing is done in the region by securing the latest and the best machines on the market.

The company has further bolstered its fleet of cutting-edge machines by acquiring the Xerox iGen 5 press which boasts key features such as fifth-colour option and improved press uptime. The press also offers multiple speed choices:  the 150pp iGen5 150, the 120ppm iGen5 120,  and the 90ppm iGen5 90. 

Combining automation, productivity, quality, and flexibility in one platform, the iGen 5 press is considered a true game changer in the printing industry.

 “This state-of-the-art, configurable platform works excellently for both short run commercial printing jobs and short run packaging jobs.  With everything changing to digital, iGen 5 makes printing faster, easier and more efficient,” said Atlas Commercial Director P.R. Dilip.

The iGen 5’s flexibility minimises wastage in the offset machine.  Its optional fifth colour unit allows users to supplement the CMYK four-colour model.  This provides a broader colour spectrum for the operator to play with and match the client’s specifications, allowing the company to take on more colour-critical jobs.

This newest acquisition is in line with Atlas Group’s thrust to solidify its status as a key player in providing digital printing solutions in the UAE.  The game plan involves strengthening all aspects of the company from staff to production and delivery of goods to equip Atlas Group with the competitive advantage to thrive in a cutthroat printing market.