Elevate Your Brand using High-end shopping bags
Shopping bags are more than just a temporary carrier for your customers to carry their purchases home. They are instrumental to your brand’s marketing, engaging with customers in creative ways, boosting your brand loyalty, and more.
Shopping bags come in different styles, materials, and quality levels. However, using exclusively high-end shopping bags is a business’s best bet for getting the most out of its brand, its customers, and its bottom line. Regular unbranded poly bags, paper bags, and tote bags will do little to nothing to grow your reputation, sales, and following. A cursory examination of some of the most popular brick-and-mortar and online brands shows that they take their packaging—rigid boxes, shopping bags, etc.—very seriously, and it contributes significantly to how well these brands are doing.
The quality of these bags is often visible by simple visual observation—the material stock and texture, the unique bag style and design patterns, etc. make them stand out.
These shopping bags are made from a richer stock of plastic, cloth, or paper, making them more durable and reusable for a long time.
High-end shopping bags are more expensive than their regular unbranded counterparts, but not by much. And if you utilize them properly, the benefit for your business often will outweigh the cost.
If used right, shopping bags can be memorable and the messaging on them can make your brand stand out to your customers and anyone else that sees them.
High-end shopping bags are like luxury handbags; when people see and admire the bag, they’re likely to ask the owner where they got it from.
The most obvious use for shopping bags, besides carrying purchased products, is branding. Businesses use their shopping bags as a blank canvas to market their brand, deliver a strong message, promote discounts, and sales, display their contact information, and more. This display of critical information and messaging works wonders for any brand, and it’s even more effective with high-end shopping bags that have visibly better quality, design, and functionality.
Besides conventional packaging and branding purposes, there are a few other creative ways high-end shopping bags can be used.
Whatever type of shopping bag your brand uses, always seek opportunities to give them away. If you attend industry conferences and trade fairs, those are good spaces to distribute your high-end shopping bags. You can use these bags to package attendees’ product/program brochures or freebies.
Also, if you organize one-off exclusive events, you can design and print special bags strictly for attendees carrying exclusive but relevant brand information. For instance, say you own a yoga brand, you can organize a retreat and design an exclusive shopping bag that’ll only be given to attendees of the retreat. You could also use your bags as an incentive for pre-orders or subscriptions.
If you run an organic or environmentally conscious brand, you can use your shopping bags to enhance this image. Give out your branded high-quality paper or tote shopping bags to all customers that walk into your shop in exchange for the plastic bags they came in with.
Sometimes you need a way to sort through different products in your warehouse. Consider using shopping bags to kill inventory chaos. If your shopping bags come in different colors, for instance, you can leverage this to color code your warehouse inventory.
Match the colors to different product types. It’s a perfect way to store your inventory and protect it from damage and weathering. And with this method of storage, it’s easier to take stock of different products and know when and how much to put into restocking at any given time.
Finding creative ways to use your bags within your business operations is a nice way to make your brand memorable. If, for instance, you run a food brand, and use kraft paper bags for packaging, you can cut out rectangles from your shopping bags and make them into disposable table mats. You could also use a paint pen to enhance the designs so it looks less like a cutout from your shopping bags.
What kind of shopping bags are you looking for? Thick stock Kraft paper bags, laminated paper bags, cloth tote bags, and plastic ploy bags? Whatever shopping bag material or design you want, Atlas Printing Press can give you the most complimentary custom design for it.
Our business has been delivering high-quality print projects to clients in Dubai and beyond for over 25 years. We’ve also got a never-ending shift schedule, experienced staff, and the best print equipment and machinery to help us deliver our end-to-end print and digital media solutions every time.
If you’re not decided on what type of shopping bag is best for you, reach out to one of our sales reps. We’ll walk through it with you and give you the best solution for your brand and customers.
