Point of Purchase (POP) is a term used by marketers and retailers when planning the placement of displays and promotional materials in order to attract potential customers. .There are many types of POPs. One type is the “publication POP”. This is a sign that stands near the entrance to a store or other establishment, and is typically used to announce upcoming publications or new products. Another type of POP is the “POP mailer”. These are used by advertisers and marketers to distribute promotional materials through the mail to potential customers who are on mailing lists.
Designing, mockups
and printing of marketing
marterial for retail.
