The Perfect Upselling and Impulse-Buy Tool
Retail outlets are one of the biggest hubs of brand competition. It is the headache of these brands to come up with better ways and opportunities to boost visibility and outsell their competitors in these retail spaces. One effective way to do this is via product placement using point-of-sale (POS) displays.
A POS stand is a sales promotion strategy where products are displayed around or in the transactional area of a store, that is next to or around the cash register area. These displays work best when they advertise convenience goods. This product category is the biggest recipient of impulse or subconscious purchases, that’s why they’re easier to sell with a little effort put into effectively marketing them. Goods that are perfect for a POS display include:
This display sits on the counter, right next to the cash register. Most countertop displays are made from corrugated plastic or wood and carry palm-sized products that customers may want to grab a few of.
These displays are advantageous because they can be moved anywhere within the store. The fact that they are commonly carved from sturdy cardboard also gives flexibility in design. You can make them into interesting shapes that will grab shoppers’ attention and amplify your marketing effort. It’s also common for this display to have marketing information printed on it.
This metal rack has protruding hooks where POS display-suitable goods can be hung for display. You’ll mostly find items like batteries, confectioneries, cigarettes, and condoms on it.
This free-standing deep metal basket is typically placed next to or around the cash register area. They traditionally contain huge piles of small-packaging products—usually edible items—that a shopper can quickly add to their purchase. Dump bins have a 360-degree display, so the items they display can be seen from anywhere in the store.
More often than not, POS promotional materials are the POS stands themselves. It’s common to carve interesting stand shapes out of cardboard or plastic that reflect a brand’s image. But beyond creative fabrication, the stands usually carry subtle marketing messages to show shoppers that they need the products being displayed. For instance, a countertop POS display marketing chewing gum can have a message that reads: “Does your breath smell?”
Besides printing marketing messages on the stands, POS marketing also utilizes items like:
These materials can be used to market brand-specific items, show ongoing discounts or sales, or push the impulse buy or upsell via its messaging.
POS stands bring the promise of an avalanche of additional—sometimes unplanned—purchases. But putting together a stand the wrong way may put customers off. You should remember a few things while assembling the perfect POS display.
POS Stands are an extremely effective marketing touch if done right. Atlas Printing Press had worked with an avalanche of brands across the world to bring their branding and marketing ideas to life in print. We can do the same for you.
All you need to do is reach out to one of our sales reps via call to help us clarify your marketing and branding objectives. We’ll then use our findings from this consultation to put together a design and print plan that’ll be the best fit for your brand and your customers.
We have over 25 years of experience in the print and publishing industry, over 300 staff working round the clock, and an assembly of the most advanced machinery. This means we can guarantee delivering any project to the best quality every time. Give us a call and get your project started.
