During COVID, several #airlines decided to scrap onboard food menus for economy passengers altogether for safety reasons, and that is perfectly understandable. However, the system of the crew taking orders one by one speaking out the menu contents to each passenger has proved quite cumbersome for both the crew and passengers.
Apart from the language issues where you could have over 50 different nationalities onboard, the fact that the passenger has to make an immediate decision and the frustration of the crew having to repeat in many cases causing delays in providing the food is also a factor to take into consideration.
For most, eating a decent meal is a priority when you are on a flight as well as a pleasant way to while away a couple of hours. Needless to say, First and Business class passengers still enjoy the benefits of having a superb high-end menu being offered.
We would say that the onboard menu is probably the most underrated reading collateral considering the amount of effort that goes into creating a menu that will only be read for a few minutes before being discarded.
#Aircraft Menu management is a complex, round-the-clock process that includes challenges such as adapting to fluctuating passenger loads and creating culinary descriptions, language translations & food variations.
Atlas Print has been successfully managing these for the past 18 years. We provide a full range of culinary writing services, including translations into Arabic and third-language translations for in-flight menu production, resulting in cost savings and efficient quality control throughout the production phase.
By #eliminatingwaste, we improve budgetary control and prevent loading errors (menus labeled with flight number, date, quantity, stowage position, and crew instructions) for seamless integration and rapid fulfillment.
Printed on lightweight 70gsm recycled paper in a small 1/3 A4 format, the cost we are talking about is cents, made for one-time use. These could be distributed as passengers while boarding the flight. The paper is #ecofriendly, and the weight load is negligible.
Food product managers would have full access to the portal via digital technology linked to our content management system and we can #printondemand if necessary and deliver daily thus eliminating wastage.
